We work with psychologists, therapists, behavior analysts, and others to provide  principle-based training.

Zach Morford, PhD, BCBA-D

Behavior Analyst

Zachary Morford received his PhD in psychology from the University of Nevada, Reno (UNR). His professional experience includes 9 years of teaching graduate and undergraduate courses at universities on a variety of topics, one-on-one tutoring with students (including many with learning disabilities), elementary and middle school classroom teaching, and domestic and exotic animal training. He has also worked as a product developer and user tester for HeadSprout (now Learning A-Z), where he conducted a multi-level concept analysis of scientific concepts for a computerized science instruction program. More recently, he has worked in similar roles and as a consultant with ChangePartner, where he facilitated the development of an automated patient experience feedback application for a healthcare organization.


Dr. Morford also continues to serve in a variety of roles in professional organizations, including as the executive director for the Texas Association for Behavior Analysis (TxABA), a reviewer for academic journals, a conference organizer, public speaker, and member of several professional behavior analytic organizations. Dr. Morford is deeply interested in and passionate about bring his skills and experience to bear on issues that matter to people and businesses

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